Brand Guidelines — Mt Folly Farms

Logos

Mt. Folly has a collection of symbols that form a cohesive set. This allows us to achieve different tones across all of our product lines and locations while maintaining a consistent identity. The following is a set of guidelines meant to act as a starting point for these new pieces. Not a rigid set of rules. The strength of this identity comes from being able to mix and match pieces to achieve different tones.

grid of mt folly symbols, off white on a green background.

Get Symbols

Logos > Wordmark

Use this symbol when talking about the organization as a whole, the farm, the network of farms, or products that come from the farm.

Logos > Wordmark Lockup

Use this symbol when talking about the organization as a whole, the farm, the network of farms, or products that come from the farm.

The added information in this lockup makes it better suited for applications where the audience is unfamiliar with Mt. Folly and what Mt. Folly does.

Logos > Script & Monogram

These symbols should be used primarily on products and when talking about products.

split in half, on the left is a lose script font that says My Folly, it's off white on a green background. On the right, the letters MF in the same script in a circle. Green on an offwhite background.

Logos > Owl

This symbol can be used as a stand alone identifier but only when it’s clear that the communication, location, or product is from Mt. Folly. There are 2 versions of our owl, one meant for light backgrounds, one meant for dark backgrounds. Example: The store on Main Street could have the Mt Folly lockup on the exterior door, and when you walk inside the owl can be on the wall by itself. On packaging, the script could be on the front of the packaging, and the owl could be on the back.

Logos > Script + Owl

This symbol can be used in any of our communications and acts as the baseline for our individual category logos. (Climate-Smart Beef, Alternatives, Mercantile, etc)